May 30, 2007
Absolutley Free !!!!! Google’s Free Toolbar, Free Email, Free Desktop !!
I find a lot of the tech/web watching blogs I read to be in touch, on time and in tune with current and future developments in web technology and web based business. They are invariably incisve and insightful (if a little repeatative) and often in excellent humour.
…but there’s one thing they get wrong time and time again almost with out exception : When referring to or reporting on a new offering from Google -they always refer to it as ‘free’ - “Google’s Free Maps” “Google’s Free Email” “Googles Free Search”…..so here is a short message to them, a plea for open clarity :
Please don’t call it free. Don’t call anything Google provides free.
Google is currently valued at $150 Billion dollars, or 500 bucks for a single share.
This value did not appear out of thin air.
They have a clear revenue model, based on providing attactive and innovative internet tools and services in exchange for the personal information of those who use them.
They collect large amounts of such information and then use it to produce highly focused audiences - which they then sell advertisers.
One of the reasons it is successful is because it is perceived as a provider of free products and services when it is not.
I am not anti-google. I am pro truth and pro understanding.

Edmund Burke said

Before I acknowledged my humanist tendencies, I was a
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